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The Content Model's Golden Rule
12:15 PM on Jul. 31, 2008
Filed under: Content Development

We deliver this answer through our helpdesk and various other means almost every day so I decided a post might be in order. The question often goes like this, "I have had this site up for a year and it's not making any money with AdSense (or other contextual programs such as YPN) or my affiliate links, why am I not making any moeny?"

When we field a question like this we obviously go to the site and 9 times out of 10 then are 5-10 pages of content total. Not gonna cut it guys. If you think that you are going to do anything that's profitable with so little effort you are dead wrong. It takes a lot of unique, quality content to make money with organic traffic (traffic from search engines derived from people searching a term and coming to your site to find information).

Here is the absolute golden rule regarding creating a profitable content site that relies on search engine traffic:

WRITE QUALITY, UNIQUE CONTENT EVERY DAY!

You can obviously skip a day here and there but the engines like new content everyday and if you choose to ignore this golden rule you will not be profitable. In the world of search engine optimization there are absolute rules, they may change but keep in mind that everything is a formula. If the conditions of the formula are not met then that is that and there are no exceptions.



Comments (5)
colinjn - 11:05 AM on Aug. 19, 2008  [ message ]
Ola el banyo? Heading there this winter. The maids love me and fear me. Love the tips, fear my spanish!
JoelOwnby - 11:20 AM on Aug. 18, 2008  [ message ]
I will pay you 1 m illion pesos!
colinjn - 2:23 PM on Aug. 13, 2008  [ message ]
Revelation for writers: We just figured this out this week. A true writer has TONS of junk/prose rattling around the brain. Bring in your marketing kills and see what prose will bring you the top dollar. Post that in your sites. Then...use the rest for links.

Bottom line...write write write...and then post to your advantage.
Colin
P.S. hey am I getting paid for this advice? This is sterling stuff!
JoelOwnby - 12:56 PM on Jul. 31, 2008  [ message ]
Yup any tool that you can use to derive deep, content relevant, keyword links should be used as often as possible. Ezinearticles is a great resource and there are litterally hundreads of others out there as well. I advise that people come up with a schedule and stick to it. Start with submitting to places like ezinarticles.com twice a week on Tuesday and Thursday (for example) and then integrate other methods of getting inbound links as you cmoe across them and start using them. In the end you want to have a schedule that integrates all of the tools you use on a consistent basis, this creates a long term strategy that will grow your site consistently and in the manner that the engines like.
colinjn - 12:44 PM on Jul. 31, 2008  [ message ]
Thanks Joel. Now for the easy way around your mind..... Systems. Yup I hate them,but they are finally proving to be my friend.
Start with an idea or topic ( based on your website's keywords). Do the analysis through Google or Yahoo. List your keywords. Write an article that ezinearticles approves of. And post it. I was amazed at how easy this was! Yes there are special whatnots, but to get great content for the big guys, this is the basics. Bottom line is that they ( the search engines) want to know you are alive and interested in your site. ( whew...nap time)
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