I just reviewed my Adsense stats and am seeing a counter-intuitive pattern emerging.I have a few sites where I am putting all my adsense blocks below the fold. And these are turning out to be my highest converting sites!I think this must be due to my style of copy. This is something I have been struggling with for a while.Most adsense targeted articles tend to be perky and vague. Loaded with enough keywords to get the search engines' interest, and topped with a great attention getter, they are then filled with pap. This gets the reader clicking in search of more. This has posed a bit of an ethical dilemma for me. Play the game and get the clicks, or write something I can be proud of and have a longer copy.The problem with "above the fold" placement of adsense is that it is out of site by the time the reader gets to the end of my articles. And yes I'm assuming the reader actually get to the end of them. A lot of long copy articles are engineered to bore the reader early on. I try to keep the flow going and the interest steady.I'm going to play with this for a while and see if the theory holds. This way I can write something I am happy with and still get the clicks as the reader continues their research.Colin