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How to Get Started Using Keyword Research
11:57 AM on Jun. 16, 2008
Filed under: SEO

This is how to use the keyword research (from Keyword Elite at www.keywordelite.com):

1. Pick a main word or phrase to be the overall theme for the site. In other words, everything - everything - will be tied directly to this one phrase. As an example,  "work at home" is good, because on a different piece of software "work at home" recieves over 90,000 world searched a DAY. Work from home is not even half of that. Your main page, index, should be on that topic and tell people WIIFM (what's in it for me? Why should I care? Why should I stay here? What will I get out of reading this stuff?)

2. One each page, pick ONE main keyword or phrase to focus on. Don't worry, in time you'll have lots and lots. Work on ONE category at a time for your site. Pick ONE. Focus on one word at a time.

Tip: Download the free version of webceo (www.webceo.com) and work with your site. When you're doing the "explore niche" tab and find out the top 5-10 words that top ranking sites have on their pages and meta tags. Make sure to use those top words on the page you're writing because that's "semantic" crap you read about in SEO forums and stuff. That's all there is to the semantic stuff SEOs talk about - what are commonly the words used in association with the word/phrase you're targeting? That that.

3. Do that for every keyword phrase within the topic. Make sure the keywords are actually search for. Another free tool is at seobook.com from Aaron Wall (the dude is awesome!) and there's even more there. It's a VERY powerful tool when used properly.

Please do not try to put every word into one page. Focus on one per page, except perhaps the index page, but mainly focus on what people are searching for.

There's more useful stuff about MSN and Microsoft Advertising, but we'll cover that another time. Have fun. That's such a huge key. Have fun. If you're not having fun, it'll ring through in the rhythm of the words you type. (Did you know that a poem read in any language gives nearly identical rhythm patterns? That's a huge "secret" in copywriting that I've used, and have NEVER read from any copywriter!)

Anyway, that's a little bit for you to get you started. Enjoy! (And USE the info. Let me know your results, please.)



Comments (1)
colinjn - 12:15 PM on Aug. 6, 2008  [ message ]
Thanks for the tips. I downloaded webceo and will play around with it.
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