Why should Web-Based Businesses engage in Mobile Marketing?

Reason #1: Reach your prospects instantly wherever they are !!

This is very important, especially for those merchants who sell via the big ecommerce sites like ebay & amazon. Many ebay & amazon storeowners have the provision for persons to opt-in to their newsletters, this sometimes has very limited sucess. However, suppose you offer your prospects the option of receiving sms alerts of special prices/items as they become available at your store. These alerts sent by you can reach an unlimited number of subscribers instantly wherever they are and result in increased sales for you as a merchant. This works especially well when trying to gain repeat business from a customer who already bought from you.

Reason #2: Less competition for your prospects attention !!

Every single day your prospects are bombarded with email spam and unwanted messages from other marketers and outright spammers. SMS enjoys an 85% open rate, far higher than email. The mobile phone is the most personal of electronic devices. Your message sent via SMS is far more likely to be read than your emails.

Reason#3: Mobile Marketing has now become affordable for most web-based businesses & individual marketers.

The costs of sms broadcast services and mobile text autoresponder services have been vastly reduced in recent times, it is now possible for small web-based businesses & individual entrepreneurs to carry out mobile marketing campaigns just like the big firms, often times with more effectiveness due to the speed of change & strategy evident in these smaller enterprises.